Baby Phat Beginnings
The Fab Lane
ght into the stratosphere.
Undoubtedly, Kimora'
Baby Phat officially began as a sportswear collection. Naturally, Kimora was to transform this budding brand into an American clothing icon. Her daunting task was to merge hip-hop apparel and high-end fashion. Needless to say, she pulled it off flawlessly. Kimora's experience as a top fashion model and her relationship with Phat Farm founder, Russell Simmons, helped catapult Baby Phat to the forefront of urban fashion.
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It may not seem like it but the small business card is pretty strong marketing tool. Once you hand it over to the person you're meeting, he or she is probably using the card to assess you, based on how it looks and whatever information you have on it. Later on too, this card will be a sort of mnemonic device your client might use to remembe
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